Manoottangwai Intergenerational Online Media Campaign
To address Thailand’s increasing intergenerational friction, a TV production company, Boonmerit, launched an online media platform called “Manoottangwai” (multigenerational). The initiative targets older people to create a positive mindset and help them achieve an active lifestyle, and it targets younger people to help them understand that post-retirement wellbeing (financial, physical, and emotional) requires preparation.